Advertising a local business and a global business is completely different. Although there are tons of different strategies you can apply for any business when it comes down to ranking #1 – #10 all business niches has its own unique and competitive way. .
If you own a local business here are some of the best SEO tactics to help you start moving up in rank on google and other search engines Locally.
1. Don’t Rely On Link Building Too Much
While link building is a very effective tool for typical SEO campaigns, local optimization is different. If you want to move up in rank locally, link building will not get you very far. You need to shift your focus on building up your online local presence and a good way to start applying this would be by utilizing NAP citations and local reviews.
2. Get Tons Of Reviews
If you want to improve your local search engine rankings, you need to attain more reviews. The more reviews you have, the better your digital visibility. Seek out trusted Google reviews. When people start reviewing you on Google, you improve your local optimization.
3. It is Important to Use a Consistent NAP
If you want to make the most of your local optimization, you need a consistent NAP, or name, address, and phone number. First, verify your website to ensure that the NAP is always the same. if it’s not always the same, it can hurt your local search optimization. To ensure that search engines have the right information they need to show the proper details for your business, go to Schema.org. With the code that you get from that website, you can make sure that your website gives search engines the correct information.
4. Improve Your On-Page SEO
Local optimization doesn’t require knowledge of the latest SEO techniques. It requires some old school approach. Local search listings rely on on-page website content. So it’s important to make your content as informative and valuable as possible. Try to include your target location and a relevant keyword in all of the following:
- On Your page title tag
- On Your Landing page H1 tag ( header 1 tag )
- On Your landing page URL ( website address )
- On Your Landing page content
- On The Landing page image ALT attributes
Additionally, you should ensure your website is well optimized for mobile phones.
5. Get Citations and Focus on Link Building
Instead of focusing on getting links from super high authority websites, you should focus on acquiring links from local business websites. You need to make sure that the website is relevant to your business niche. If you need assistance accomplishing this, check out some local directories. They have the right link types.