Aced Basics: What is Social Media?

 

Here’s the basics :

It’s likely that you’re already familiar with social media by concept or use, considering 71% of internet users are also social media users – But are you familiar with social media by measure of definition and impact?

Social Media, by definition is a collection of websites and applications that allow people to share content and interact with others through digital medium. It’s great for sharing pictures of your most recent vacation, status updates about your dog (everyone loves those) and, my personal favorite, promoting your business and networking with your friends, family, and potential clients.

Social Media’s impact on modern day society is unprecedented especially in terms of marketing, sales, and influencer culture. The average social media user spends up to 2.5 hours a day consuming content on various platforms, such as Facebook, Instagram, Twitter, and Pinterest. With consumers focusing so much of their time and attention on social media, it’s safe to say your business and content should be put there.